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Cloud Hosting Authors: Matt Brickey, Harry Trott, Yeshim Deniz, Liz McMillan, Pat Romanski

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Research and Markets: North America SMB IT Services Market Opportunity Focused on IT Services Trends, End-User Needs and Buying Behavior 2009

Research and Markets (http://www.researchandmarkets.com/research/ca2806/north_america_smb) has announced the addition of the "North America SMB IT Services Market Opportunity Focused on IT Services Trends, End-User Needs and Buying Behavior 2009" report to their offering.

This report addresses the SMB IT services market in North America from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.

This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today, coupled with the current economic environment and future prospects.

The study provides detailed analysis of:

  • How has the economic downturn affected the SMBs in terms of ICT purchases
  • Evolution of SMBs' mindset and IT preferences
  • Measures to successfully target SMBs in this environment
  • IT services classifications - overview
  • Market size and opportunity

Key Topics Covered:

  • Introduction & Notes
  • Managed Services
  • U.S. SMB IT Services Spending Patterns
  • Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
  • Market Opportunity and Outlook in a Challenging Economic Environment
  • Appendix

For more information visit http://www.researchandmarkets.com/research/ca2806/north_america_smb

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