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Cloud Hosting Authors: Liz McMillan, Vaibhaw Pandey, Matt Brickey, Harry Trott, Yeshim Deniz

Related Topics: CMS Journal, Open Source Journal, Cloud Hosting & Service Providers Journal

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Choosing the Right Content Management System

Choosing the right content management application is a critical step in developing your online presence.  Content Management Systems (CMS) are a way to manage content (text, images, video, documents or any other information in a digital format) online in a way that makes it easy and efficient to publish.  In a nutshell, it is the skeleton upon which you build your web or blog site.

There are LOTS of software solutions for this, but one stands head and shoulders above the rest – in its popularity, ease of use and versatility – WordPress.  WordPress was started in 2003 as a blog platform and has since evolved into one of the most used CMS in the world, satisfying the needs of users from individuals to Fortune 500 companies. 

Part of the beauty of WordPress is that it is so easy to get up and running.  Its rich text editor makes updating or creating your website or blog a breeze, without the need to know HTML.  And a myriad of plugins and widgets allow free customization and broad creativity.  If you need something different for your site WordPress’s open source format allows for updating and creating new plug-ins and themes.  If that’s not something you are comfortable with there are literally thousands of WordPress developers who can help.

If you search for WordPress you will notice that there are two main sites – .com and .org versions.  The .com version is hosted by WordPress.  This means if you choose this option your URL will contain “wordpress” in it (although you can pay to change this.)  For instance my site here would look something like “diymarketinghq.wordpress.com”.  Depending on your goals this may be fine, but if you are looking for a more polished look for your site you may want to choose the .org version.  With WordPress.org you download the application and choose a web hosting service that meets the minimum requirements to host your site.  Many of these, such as Bluehost, offer free 1-click installs to get you up and running in no time!   Either option you choose is free.

Selecting and optimizing your online presence can be a string of tedious and tiresome chores.  Sifting through the CMS options available to you doesn’t have to be one of them.

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More Stories By Nick Kugelman

Nick Hession-Kugelman is a marketing and mobile technology professional focused on helping organizations to find the right solutions to help fill the gaps in their business. Follow Nick on twitter at @NickKugelman or on his Blog Do It Yourself Marketing